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Advertising, Promotion and Marketing Communications Author : Alvin Moran Subject : Business, Management and Economics ISBN :9781632409102 Marketing is a significant aspect of business management. It involves market research, targeting and segmentation, pricing and promotion strategies, developing a communications strategy, budgeting and Read More |
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Applied Concepts of Business and Economics Author : Swena Lesley Subject : Business, Management and Economics ISBN :9781632407986 Business is any activity that results in profit by the sale and purchase of goods or services. On the other hand, economics is the study of the production, consumption and distribution of goods and services. Read More |
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Bank Management and Financial Services Author : Perry Stinson Subject : Business, Management and Economics ISBN :9781632407771 Financial services refer to the economic services delivered by the finance industry across multiple businesses and organizations like banks, insurance companies, stock brokerages, etc. In banks, besides Read More |
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Author : Bernard Geller Subject : Business, Management and Economics ISBN :9781632408341 Business administration refers to the management of a business. It involves overseeing and supervising business operations, decision-making, organization of people and resources to achieve targeted goals. Read More |
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Business and Economics: An Interdisciplinary Approach Author : Louisa Alba Subject : Business, Management and Economics ISBN :9781632408648 Business refers to the practice of buying and selling goods and services with the objective of making money or earning a living. Business transcends across diverse fields of entertainment, industrial manufacturing, Read More |
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Business Management: Modeling and Decision-Making Author : Blake Clifford Subject : Business, Management and Economics ISBN :9781632408211 Business management is the efficient and effective operation of a business by managing the three primary components of a business, which are financial resources, capital and human resources. These resources Read More |
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Corporate Governance and Management Author : Jenson Wells Subject : Business, Management and Economics ISBN :9781632408518 The processes, mechanisms and relations employed to control and direct corporates is known as corporate governance. It includes designing the policies, practices, actions and plans used to monitor the Read More |
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Decision Making: Business Essentials Author : Blake Clifford Subject : Business, Management and Economics ISBN :9781632407962 Good and timely decision-making is the key to running a successful business enterprise. All ranks within a business are involved in some form of decision-making. There are different approaches to decision-making Read More |
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Developmental Economics: Theory and Practice Author : Edith Moran Subject : Business, Management and Economics ISBN :9781632408273 The branch of economics that delves into the development process in low-income countries through investigations into the methods of promoting economic development, growth and structural change is called Read More |
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Diverse Aspects of Management Science Author : Anne Gordon Subject : Business, Management and Economics ISBN :9781632407856 Management science is an interdisciplinary branch of business studies that uses scientific principles, strategies and analytical models for problem solving and decision making in various organizational Read More |