Introduction to Mass Communication Author : Lennart Davenport Subject : Media and Communication Studies ISBN :9781632388278 The process of using mass media to exchange information with a large segment of the population is known as mass communication. It is generally used to transmit information to a large number of people who Read More |
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Mass Communication: Theory and Practice Author : Lennart Davenport Subject : Media and Communication Studies ISBN :9781632387042 Mass communication is the dissemination of information and news through mass media on a large scale, delivered to a large audience. This involves the exchange of information through magazine, newspaper, Read More |