Author : Dale Saunders Subject : Business and Management ISBN :9781682856734 Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the Read More |
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Tourism, Hotel Management and Hospitality Author : Dale Saunders Subject : Tourism, Hotel and Hospitality ISBN :9781641721523 The tourism industry is a global industry that is concerned with the travel for business or pleasure. It may be domestic or international. The diverse industries that benefit from tourism are transportation Read More |