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Author : Andy Garcia Subject : Business, Management and Economics ISBN :9781632409492 The study and management of exchange relationships is called marketing. It is considered to be a major component of business management. It is the business process by which a relationship is developed Read More |
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Marketing Management: A Global Overview Author : Anna Freeman Subject : Business, Management and Economics ISBN :9781632409546 The organizational discipline which is concerned with the practical application of marketing techniques, orientation and methods within organizations and enterprises is known as marketing management. It Read More |
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Author : Luis Bender Subject : Business, Management and Economics ISBN :9781632409287 Economics is a social science which is concerned with the production, consumption and distribution of goods and services. The working of an economy and the interaction of economic agents are the key focus Read More |
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New Horizons of Business Management Author : Blake Clifford Subject : Business, Management and Economics ISBN :9781632409164 Business management refers to the administration of a business, involving the supervision and monitoring of all of its operations. Decision-making, efficient organization of people and resources, and execution Read More |
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Author : Aurora Churchill Subject : Business, Management and Economics ISBN :9781647260224 Operations management falls under the domain of management and is concerned with designing and controlling the production processes as well as redesigning the business operations for the production of Read More |
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Author : Keith Hagar Subject : Business, Management and Economics ISBN :9781647260439 Cost accounting refers to the group of procedures used to record and report measurements of the cost of manufacturing goods and services in detail. There are various cost accounting approaches including Read More |
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Quality Management for Organizational Excellence Author : Shane Parsons Subject : Business, Management and Economics ISBN :9781647260446 Quality is defined as the fitness for intended use and how well the products perform its functions. Management of the consistency of an organization's products and services and their quality is referred Read More |
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Author : Harrison Woods Subject : Business, Management and Economics ISBN :9781647260231 The discipline of business, which focuses on the practical application of the techniques used in sales and the management of an organization's sales operations is known as sales management. The most important Read More |
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Strategic Human Resource Management Author : Nina Clarke Subject : Business, Management and Economics ISBN :9781632409775 The strategic approach to the effective management of people in a company or organization is known as human resource management, or HRM. This is usually done in order to enable the business gain a competitive Read More |
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Understanding International Trade Author : Alyssa Coleman Subject : Business, Management and Economics ISBN :9781647260453 International trade refers to the trade that happens across international borders or territories. It includes the exchange of capital, goods and services with different countries. Export and import are Read More |