Marketing Management: A Strategic Approach Author : Anna Freeman Subject : Business and Management ISBN :9781682857687 The process associated with the development of strategies and planning for the promotion and advertisement of products or services to reach the desired customer segment is called marketing management. Read More |
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Marketing Management: A Global Overview Author : Anna Freeman Subject : Business, Management and Economics ISBN :9781632409546 The organizational discipline which is concerned with the practical application of marketing techniques, orientation and methods within organizations and enterprises is known as marketing management. It Read More |
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Marketing Management: Theory and Practice Author : Anna Freeman Subject : Business, Management and Economics ISBN :9781632408099 Marketing management is the allocation of the resources of an organization to develop a strategy that targets potential customers with the goal of maximizing the sale of a product or service. The diverse Read More |