Digital Advertising and Marketing Communication Author : Wade Baxter Subject : Media and Communication Studies ISBN :9781682850060 Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising and it has a positive effect on sales and revenues. This book Read More |
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Digital Media and Communication Author : Wade Baxter Subject : Media and Communication Studies ISBN :9781682850169 Digital media has played a vital role in changing the face of present day communication. It has brought together people from diverse backgrounds and regions, and has provided a common platform for sharing Read More |
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Author : Wade Baxter Subject : Media and Communication Studies ISBN :9781632406385 This book on media and mass communication discusses the recent technical developments that have affected media portrayal, media transmission methods and media consumption technologies. Advancement of technology Read More |