Integrated Marketing: From Planning to Implementation Author : Ankur Gupta Subject : Business, Management and Economics ISBN :9781632407757 This book on Integrated Marketing covers a number of topics ranging from understanding various stages and forms of marketing, studying exchange relationships, strategizing marketing concepts and implementing Read More |
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Author : Ankur Gupta Subject : Business, Management and Economics ISBN :9781632407740 This textbook attempts to understand the multiple branches that fall under the discipline of marketing and how such concepts have practical applications. Marketing is analysing consumer perception to set Read More |