Consumer Behavior and Marketing Strategy Author : Benedict Hunt Subject : Business and Management ISBN :9781682854587 Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a Read More |
|
Marketing Management: A Decision-Making Approach Author : Benedict Hunt Subject : Business and Management ISBN :9781682854686 Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making Read More |
|
Business Management: Principles and Practices Author : Benedict Hunt Subject : Business and Management ISBN :9781682853795 Fundamentals as well as modern approaches of business management have been discussed in this book. It delves into the decision –making and management or performance of business operations, as well as Read More |
|
Author : Benedict Hunt Subject : Business and Management ISBN :9781682852644 Marketing management has gained immense significance with the creation of new target markets due to globalization. It aims at managing the production, promotion, and movement of goods and services from Read More |
|
Strategic Marketing Management Author : Benedict Hunt Subject : Business and Management ISBN :9781682852729 Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its conventional sense and adopted a more global approach. This book Read More |
|
International Marketing Management Author : Benedict Hunt Subject : Business, Management and Economics ISBN :9781632405777 This book is a compilation of chapters that discuss the most vital concepts and emerging trends in the field of international marketing management. As it is an ever growing field that has undergone rapid Read More |