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2020

Understanding Consumer Behavior

Author : Erik Madsen

Subject : Business and Management

ISBN :9781641724593

The study of groups and individuals as well as the activities related to purchase, use and disposal of goods and services is referred to as consumer behavior. It also involves the study of the consumer's

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2018

Consumer Behavior

Author : Erik Madsen

Subject : Business, Management and Economics

ISBN :9781632406835

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables

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Results 1 - 2 of 2