Understanding Consumer Behavior Author : Erik Madsen Subject : Business and Management ISBN :9781641724593 The study of groups and individuals as well as the activities related to purchase, use and disposal of goods and services is referred to as consumer behavior. It also involves the study of the consumer's Read More |
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Author : Erik Madsen Subject : Business, Management and Economics ISBN :9781632406835 Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables Read More |