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2019

Strategic Brand Management: Building, Measuring and Managing Brands

Author : John Dixon

Subject : Business and Management

ISBN :9781682857229

"Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the

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2018

Brand Management

Author : John Dixon

Subject : Business and Management

ISBN :9781635496567

Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing

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2020

Brand Management: Theory and Practice

Author : John Dixon

Subject : Business, Management and Economics

ISBN :9781647260392

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the integral aspects of brand management is the development of a good

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Results 1 - 3 of 3

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