Advertising: A Marketing Perspective Author : Alvin Moran Subject : Business and Management ISBN :9781682859308 The promotion or sale of a product, service or idea through an openly sponsored and non-personal message is known as advertising. It is usually sponsored by businesses that want to promote their products Read More |
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Advertising, Promotion and Marketing Communications Author : Alvin Moran Subject : Business, Management and Economics ISBN :9781632409102 Marketing is a significant aspect of business management. It involves market research, targeting and segmentation, pricing and promotion strategies, developing a communications strategy, budgeting and Read More |