|   |  Advertising: A Marketing Perspective Author : Alvin Moran Subject : Business and Management ISBN :9781682859308 The promotion or sale of a product, service or idea through an openly sponsored and non-personal message is known as advertising. It is usually sponsored by businesses that want to promote their productsRead More | 
|   |  Advertising, Promotion and Marketing Communications Author : Alvin Moran Subject : Business, Management and Economics ISBN :9781632409102 Marketing is a significant aspect of business management. It involves market research, targeting and segmentation, pricing and promotion strategies, developing a communications strategy, budgeting andRead More |