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2018

Advertising and Branding: Creating a Global Business

Author : Kenneth Cliffe

Subject : Business and Management

ISBN :9781682854556

Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual

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2016

Essentials of Marketing

Author : Kenneth Cliffe

Subject : Business and Management

ISBN :9781682852514

Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as online marketing. This book discusses the already existing methods

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2016

Principles of Marketing

Author : Kenneth Cliffe

Subject : Business and Management

ISBN :9781682852705

Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and selling of products or rendering of services. It has emerged as a specialized managerial science that

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2018

Business Administration and Marketing

Author : Kenneth Cliffe

Subject : Business, Management and Economics

ISBN :9781632406415

A company or a non-profit organization, to function properly, needs to be administered resourcefully. The management and supervision of these organizations is referred to as business administration. It

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2017

Business Marketing: Concepts and Strategies

Author : Kenneth Cliffe

Subject : Business, Management and Economics

ISBN :9781632406224

Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling products or services. This selling can occur either at a business-to-business

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Results 1 - 5 of 5

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