Kologne International

Image	Date	Title
	2020	Essentials of Marketing Author : Evangeline Cruz Subject : Business and Management ISBN :9781682859339 The study and management of exchange relationships is referred to as marketing. It is a process in a business that includes creating relationships with customers and meeting their expectations. Marketing Read More
	2020	Essentials of Microeconomics Author : Luis Bender Subject : Business and Management ISBN :9781682857731 The branch of economics which studies the behaviour of firms as well as individuals in making decisions regarding the allocation of scarce resources is known as microeconomics. It also studies the interactions Read More
	2020	Financial Accounting Author : Lawrence Mueller Subject : Business and Management ISBN :9781682858837 The field of accounting that deals with the summary, analysis and reporting of financial transactions related to a business is known as financial accounting. It includes the preparation of financial statements Read More
	2020	Fundamentals of Investment Management Author : Henry Stamp Subject : Business and Management ISBN :9781682859346 Investment management refers to the professional asset management of various securities such as shares and bonds as well as other assets like real estate. It aims to meet the specified investment goals Read More
	2020	Global Logistics and Supply Chain Management Author : Mason Harris Subject : Business and Management ISBN :9781682858028 A supply chain refers to a system of people, activities, organizations, resources and information that are involved in the movement of a product or service from a supplier to the end customer. The activities Read More
	2020	Human Resource Management Author : Thomas Grayson Subject : Business and Management ISBN :9781682858813 Human resource management is concerned with the effective management of people in an organization or company in order to provide the business with a competitive advantage. It focuses on maximizing the Read More
	2020	International Trade Author : Angelina Gleason Subject : Business and Management ISBN :9781682858820 The exchange of capital, goods and services, across international borders is referred to as international trade. It is a complex process that takes place between two or more nations. Various factors like Read More
	2020	Introduction to Managerial Economics Author : Charlie Ward Subject : Business and Management ISBN :9781682858868 Managerial economics is an interdisciplinary field, which aims at studying the application of economic theories, tools and methodologies to solve practical problems in business and management. It is a Read More
	2020	Logistics Management: A Practical Guide Author : Bruce Robinson Subject : Business and Management ISBN :9781682857632 Logistics refers to the systematic organization and implementation of a complex operation. It also refers to the management of the flow of resources between the point of origin and the point of consumption. Read More
	2020	Marketing Management: A Strategic Approach Author : Anna Freeman Subject : Business and Management ISBN :9781682857687 The process associated with the development of strategies and planning for the promotion and advertisement of products or services to reach the desired customer segment is called marketing management. Read More

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