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Consumer Behavior

ISBN

9781632406835

Publisher

Clanrye International

Language

English

Publication Year

2018

Category

Business, Management and Economics

Pages

238

Price

152.95 $

Description

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.