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Home / Books / Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing Strategy

ISBN

9781682854587

Publisher

Willford Press

Language

English

Publication Year

2018

Category

Business and Management

Pages

213

Price

145 $

Description

Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a product have been identified it becomes easier to formulate a strategy for marketing. Research and development (R&D) departments gather vital information required for effective marketing of a product or service. Most of the topics introduced in this book cover new techniques and the applications of marketing. The topics covered in this book offer the readers new insights in the field of consumer behavior and marketing strategy.

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