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Home / Books / Business Marketing: Concepts and Strategies

Business Marketing: Concepts and Strategies

ISBN

9781632406224

Publisher

Clanrye International

Language

English

Publication Year

2017

Category

Business, Management and Economics

Pages

238

Price

144.95 $

Description

Concepts and strategies of business marketing have been highlighted in this book. Business marketing deals with the process of selling products or services. This selling can occur either at a business-to-business level or business-to-consumer level. Some of the diverse topics covered in this book address the various branches that fall under this category. It brings forth some of the innovative concepts and elucidates the unexplored aspects of business marketing. In this book, using case studies and examples, constant effort has been made to make the understanding of the difficult concepts of business marketing as easy and informative as possible, for the readers.

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