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Home / Books / Marketing and Branding: Business Strategies

Marketing and Branding: Business Strategies

ISBN

9781632407863

Publisher

Clanrye International

Language

English

Publication Year

2019

Category

Business, Management and Economics

Pages

221

Price

154.95 $

Description

Marketing and branding are strategies aimed at encouraging the sale of a product or recognition of a brand to promote the values and identity of the product and the organization. Keeping customers as the focus of its activities, marketing aims at anticipating and fulfilling customer requirements by applying principles of human psychology, sociology and economics. This book aims to present the theories and concepts related to the fields of marketing and branding in a comprehensive manner. The various advancements in the techniques and methods of marketing as well as their applications are presented herein. Those who want to broaden the expanse of their understanding in this field will be greatly benefited by this book.

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