9781635491531
Larsen and Keller Education
English
2017
Business and Management
255
155 $
The book aims to shed light on some of the unexplored aspects of innovation management. It will give remarkable insight to the students of this subject. Innovation management is the field which deals with the managing of set goals by using creativity and new ideas, products, etc. The main techniques used under this field are virtual prototyping, brainstorming, project management, portfolio management, product life cycle, etc. This text unfolds the novel aspects of innovation management, which will be crucial for the holistic understanding of the subject matter. The topics covered in this extensive book deal with the core subjects of the field. It also explores all the important aspects of innovation management in the present day scenario. The textbook serves as a valuable source of reference for those interested in innovation management.