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Home / Books / Advertising Management: Theory and Practice

Advertising Management: Theory and Practice

ISBN

9781635490145

Publisher

Larsen and Keller Education

Language

English

Publication Year

2017

Category

Business and Management

Pages

264

Price

150 $

Description

The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the use of audio and visual to promote or sell any product, idea or service. The channels used in advertising are T.V, radio, internet, direct email, outdoor advertising and new media, etc. Such selected concepts that redefine advertising have been presented in this book. While understanding the long-term perspectives of the topics, the text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This textbook is a complete source of knowledge on the present status of this important field.

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