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Public Relations Management

ISBN

9781682851050

Publisher

Willford Press

Language

English

Publication Year

2016

Category

Media and Communication Studies

Pages

218

Price

150 $

Description

Public relations has emerged as a distinct field in the recent years. It focuses on presenting a positive image of a corporate or individual among public, investors, stakeholders, customers, etc. This book on public relations management covers significant topics like ethics, audience targeting, social media marketing, etc. It is a collective contribution of a renowned group of international experts. For all those who are interested in public relations management, this text can prove to be an essential guide.